Entering and Succeeding in Emerging Countries: Marketing to the Forgotten Majority - Hardcover

Samli, A. Coskun

Hardcover

ISBN 10: 0538726989 ISBN 13: 9780538726986

Publisher: South Western Educational Publishing, 2003

Synopsis

An expert in marketing in developing countries, the author equips readers with proven techniques and practices to uncover and realise profitable opportunities. He offers insight into initiating your global strategy, determining the best way to enter the market, monitoring results and much more.

About this title

Review

Many business executives are misguided by the fallacy that marketing to the third world is very difficult, very risky, and least profitable. Professor Samli 's book is designed to obliterate this fallacy. He shows business executives, especially entrepreneurs in small and medium size businesses, how to export their products and services of the 'forgotten majority '. I recommend every entrepreneur read this book to help them export effectively, profitably, and equitably.

About the Author

A research professor of marketing and international business at University of North Florida, A. Coskun Samli earned his bachelor's degree from Istanbul Academy of Commercial Sciences, his MBA from the University of Detroit, and his Ph.D. from Michigan State University. He is a distinguished fellow in the Academy of Marketing Science and past chairman of the board of governors. He has written more than 250 articles and 13 books.

Edition details

• Publisher: South Western Educational Publishing
• Publication date: 2003
• Language: English
• ISBN 10: 0538726989
• ISBN 13: 9780538726986
• Binding: Hardcover
• Number of pages: 186