Introduction to Online Competitive Intelligence Research (Business Research Solutions) - Hardcover

Vibert, Conor; Benjamin Group

Hardcover

ISBN 10: 0538726806 ISBN 13: 9780538726801

Publisher: Cengage Learning, 1980

Synopsis

Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor's moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination. One section provides insight into how your firm might protect itself from the unwanted CI efforts of competitors. Like all the titles in the Business Research Series, this book contains a number of business research applications that can be used for both in-house research training and reference. Internet research can be quick, easy, and effective, but also challenging. The Business Research Solutions Series provides business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. These invaluable tools provide step-by-step advice on how to analyze, interpret, and collect data for informed decision-making.

About this title

Review

1. Introduction 2. A Primer on Competitive Intelligence 3. Protecting Your Company From Competitive Intelligence 4. Case Studies 5. Company Research Problems and Solutions 6. Review of Online Information Sources Chapter References

Synopsis

Internet research can be quick, easy, and effective, but also challenging. The Business Research Solutions Series provides business and financial research reference guides and online training manuals to bridge a major gap in the field of online research methodology. These invaluable tools provide step-by-step advice on how to analyze, interpret, and collect data for informed decision-making. Introduction to Online Competitive Intelligence Research gives you the tools you need to stay ahead of your competitor's moves. Numerous research problem scenarios and cases with suggested search strategies are included. Step-by-step methodology takes you through the CI research process, including planning and direction, data collection, analysis and dissemination. One section provides insight into how your firm might protect itself from the unwanted CI efforts of competitors. Like all the titles in the Business Research Series, this book contains a number of business research applications that can be used for both in-house research training and reference.

Edition details

• Publisher: Cengage Learning
• Publication date: 1980
• Language: English
• ISBN 10: 0538726806
• ISBN 13: 9780538726801
• Binding: Hardcover
• Number of pages: 330