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Synopsis
Marketing Foundations and Functions is designed to follow the recommendations set forth in the competency-based National Marketing Curriculum. This is the ideal, complete educational package for a course which stresses marketing principles and skills from the stand-point of the career marketer. This four-color, hardbound text comes with a highly functional Teacher's Edition with valuable marginal suggestions to help make the course entertaining and interactive.
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About the Author
James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.
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Marketing Foundations and Functions
Published by
South Western, Mason, OH, 1995
ISBN 10: 0538625414
ISBN 13: 9780538625418
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Hardcover
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. New book. Quantity Available: 1. ISBN: 0538625414. ISBN/EAN: 9780538625418. Pictures of this item not already displayed here available upon request. Inventory No: ABE410637594. Seller Inventory # ABE410637594
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Marketing Foundations and Functions
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
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Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0538625414.G
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Marketing Foundations and Functions: Text
Published by
South-Western Educational Pub, 1994
ISBN 10: 0538625414
ISBN 13: 9780538625418
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Hardcover
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82905386254142
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