This text is written to make learning interesting to students. But done so in a manner which is nevertheless rigorous and intellectually stimulating; and to deepen students' understanding of the relationship between associative and cognitive processes in learning. An introductory chapter discusses in depth why experiments on animals might be relevant to important human problems. Extensive material on applications is incorporated into every section and, wherever possible, human examples are given when presenting new principles. Special sections have been devoted to research on practical applications, and the ways in which these applications have both confirmed laboratory research but also revealed its limitations. Chapter 10 introduces the fundamental principles of information processing as developed in work on human theory and then traces how these principles could be used to account for associative learning. The final chapter of this text shows how even simple learning situations can give rise to surprisingly complex forms of learning and how neural network models may be able to account for such learning. _ _ _ _
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