Synopsis
This third edition of a work formerly known as "Introduction to Business" examines controversial business topics. They include the downfall of communism and the new economic order, the new Euopean community, characteristics of entrepreneurs and the US savings and loan crisis. 50 real-life cases from actual companies are featured, including R.J. Reynolds, McDonalds, GM Saturn, Disney and Citicorp.
"synopsis" may belong to another edition of this title.
Synopsis
This full-colour text provides a comprehensive introductory look at the business world. It contains intriguing profiles of current business leaders, examines controversial business issues and presents real-life cases for a unique insight into the challenging world of business.
"About this title" may belong to another edition of this title.
