Synopsis
Authors Wayne Winston and Munirpallam Venkataramanan emphasize model-formulation and model-building skills as well as interpretation of computer software output. Focusing on deterministic models, this book is designed for the first half of an operations research sequence. A subset of Winston's best-selling OPERATIONS RESEARCH, INTRODUCTION TO MATHEMATICAL PROGRAMMING offers self-contained chapters that make it flexible enough for one- or two-semester courses ranging from advanced beginning to intermediate in level. The book has a strong computer orientation and emphasizes model-formulation and model-building skills. Every topic includes a corresponding computer-based modeling and solution method and every chapter presents the software tools needed to solve realistic problems. LINDO, LINGO, and Premium Solver for Education software packages are available with the book.
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About the Author
Wayne L. Winston is Professor of Operations and Decision Technologies in the Kelley School of Business at Indiana University, where he has taught since 1975. Wayne received his B.S. degree in Mathematics from MIT and his Ph.D. degree in Operations Research from Yale. He has written the successful textbooks OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, SIMULATION MODELING WITH @RISK, DATA ANALYSIS AND DECISION MAKING, DATA ANALYSIS FOR MANAGERS, SPREADSHEET MODELING AND APPLICATIONS, AND FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Wayne has published over 20 articles in leading journals and has won many teaching awards, including the school-wide MBA award four times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance and marketing.
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