Items related to Visual Communication 4e
VISUAL COMMUNICATION: IMAGES WITH MESSAGES is the only text to offer substantial coverage of issues specific to all forms of visual communication. Helping students analyze visual messages using a technique similar to the one used to evaluate words, VISUAL COMMUNICATION offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the visible role they play in our lives.
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Synopsis:
Lester (California State University) explores how the brain processes the individual graphic elements that make up a pictorial scene, examines the ethical problems associated with images, and describes each medium of presentation from a personal, historical, technical, ethical, cultural, and critical perspective. The fourth edition adds new images,
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- PublisherWadsworth Publishing Co Inc
- Publication date2005
- ISBN 10 0534637205
- ISBN 13 9780534637200
- BindingPaperback
- Edition number4
- Number of pages450
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