Provides students with current information on the techniques and strategies used in the programming industry. This text covers all aspects of media programming for broadcast and cable TV, radio and the Internet, from selection of units of content, scheduling, and promotion to advertisers and audiences.
"synopsis" may belong to another edition of this title.
Provides students with current information on the techniques and strategies used in the programming industry. This text covers all aspects of media programming for broadcast and cable TV, radio and the Internet, from selection of units of content, scheduling, and promotion to advertisers and audiences.
"About this title" may belong to another edition of this title.
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Good. Good condition. 7th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # N00D-01204
Seller: Greenworld Books, Arlington, TX, U.S.A.
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0534636896.VG
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 7th. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 636009-6
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. 7th. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 6268883-75
Seller: HPB-Red, Dallas, TX, U.S.A.
Paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_360712367
Seller: a2zbooks, Burgin, KY, U.S.A.
Softcover. Condition: Fair. 7th Edition. highlighting in text, shelf and corner wear to cover, creasing on cover, remainder mark on ouside pages Quantity Available: 1. ISBN: 0534636896. ISBN/EAN: 9780534636890. Pictures of this item not already displayed here available upon request. Inventory No: 1560795857. Seller Inventory # 1560795857
Seller: Textbookplaza, Sugar land, TX, U.S.A.
Paperback. Condition: New. Need it urgently? Upgrade to Expedited. In stock and we ship daily on weekdays & Saturdays. Seller Inventory # F3515
Seller: a2zbooks, Burgin, KY, U.S.A.
Softcover. Condition: Good. 7th Edition. Highlighting in text and some marking, shelf and corner wear, small creases on cover Quantity Available: 1. ISBN: 0534636896. ISBN/EAN: 9780534636890. Pictures of this item not already displayed here available upon request. Inventory No: 1560793690. Seller Inventory # 1560793690
Seller: a2zbooks, Burgin, KY, U.S.A.
Softcover. Condition: Good. 7th Edition. Highlighting in text, shelf and corner wear to cover, good condition Multiple copies available this title. Quantity Available: 2. ISBN: 0534636896. ISBN/EAN: 9780534636890. Pictures of this item not already displayed here available upon request. Inventory No: 1560799542. Seller Inventory # 1560799542
Seller: a2zbooks, Burgin, KY, U.S.A.
Softcover. Condition: Good. 7th Edition. Highlighting in text, with minor crease on cover, minor shelf and corner wear Quantity Available: 1. ISBN: 0534636896. ISBN/EAN: 9780534636890. Pictures of this item not already displayed here available upon request. Inventory No: 1560793689. Seller Inventory # 1560793689