Items related to Media Programming

Media Programming - Softcover

Eastman, Susan Tyler; Ferguson, Douglas A.

 
9780534636890: Media Programming

Synopsis

Provides students with current information on the techniques and strategies used in the programming industry. This text covers all aspects of media programming for broadcast and cable TV, radio and the Internet, from selection of units of content, scheduling, and promotion to advertisers and audiences.

"synopsis" may belong to another edition of this title.

Synopsis

Provides students with current information on the techniques and strategies used in the programming industry. This text covers all aspects of media programming for broadcast and cable TV, radio and the Internet, from selection of units of content, scheduling, and promotion to advertisers and audiences.

"About this title" may belong to another edition of this title.