Media Effects Research: A Basic Approach (Wadsworth Series in Mass Communication and Journalism) - Softcover
Synopsis
Provides an excellent introduction to students of mass media effects, and presents the research findings of media impacts and the connected mass media theories in the context of those research findings.
"synopsis" may belong to another edition of this title.
Review
1. A Scientific Approach to the Study of Media Effects. 2. Scientific Methods in Media Effects Research. 3. A Brief History of Media Effects Research. 4. Time Spent with Mass Media: Reasons and Consequences. 5. Effects of Media Violence. 6. Sexual Content in the Media. 7. Media That Stirs Emotions. 8. Persuasive Effects of the Media. 9. The Effects of News and Political Content. 10. The Effects of Media Stereotypes. 11. The Impact of New Media Technologies. 12. Meet Marshall McLuhan: A Less Scientific Approach to Media Impact. Appendix: Theories and Theoretical Concepts Discussed in the Text (By Chapter).
About the Author
Glenn Sparks is a professor and noted researcher of Mass Communication in the Brian Lamb School of Communication at Purdue University where he served for twelve years as the associate head. He previously taught in the Department of Communication at Cleveland State University. His area of expertise is the cognitive and emotional effects of the media. Over the last thirty years, Dr. Sparks has published research on a number of different media effects, including the effects of frightening media, fear of criminal victimization, media violence, paranormal depictions and the CSI effect. His future research will most likely involve new technology and interpersonal relationships-a topic he considers immensely important. He collaborated with Dr. Will Miller on this theme in their book REFRIGERATOR RIGHTS: OUR CRUCIAL NEED FOR CLOSE CONNECTION, which was nominated as a finalist for a 2003 "Books for a Better Life" Award given by the National Multiple Sclerosis Society. In addition, he is a coauthor with Em Griffin and Andrew Ledbetter on the popular A FIRST LOOK AT COMMUNICATION THEORY. He received his Ph.D. from the University of Wisconsin-Madison.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Media Effects Research: A Basic Approach (Wadsworth...
Stock Image
Media Effects Research: A Basic Overview (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
Seller: Poverty Hill Books, Mt. Prospect, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: As New. SECOND EDITION, Like New, a few highlighted sentences otherwise Perfect Shape, Txt-812,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction! Seller Inventory # 9021338
Stock Image
Media Effects Research: A Basic Overview (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
Seller: The Maryland Book Bank, Baltimore, MD, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. 2nd Edition. Used - Very Good. Seller Inventory # 14-F-5-0203
Stock Image
Media Effects Research: A Basic Overview (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0534629172I4N00
Stock Image
Media Effects Research : A Basic Overview (with InfoTrac)
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 2nd. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 16457286-6
Buy Used
£ 5.92
£ 5 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
International Edition
Media Effects Research : A Basic Overview 2/E
International EditionSeller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-66430
Stock Image
Media Effects Research: A Basic Overview, 2nd
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. 2nd Edition. The text appears clean, the cover has minor wear. Includes Infotrac. Quantity Available: 1. ISBN: 0534629172. ISBN/EAN: 9780534629175. Pictures of this item not already displayed here available upon request. Inventory No: 1560791572. Seller Inventory # 1560791572
Stock Image
Media Effects Research: A Basic Overview, 2nd
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. 2nd Edition. The text has highlighting and marking, the cover has wear with creases and light front corner wear. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. ISBN: 0534629172. ISBN/EAN: 9780534629175. Pictures of this item not already displayed here available upon request. Inventory No: 1560791749. Seller Inventory # 1560791749
Stock Image
Media Effects Research: A Basic Overview, 2nd
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Good. 2nd Edition. The text appears to be clean, the cover has wear with creases and light front corner wear. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. ISBN: 0534629172. ISBN/EAN: 9780534629175. Pictures of this item not already displayed here available upon request. Inventory No: 1561021713. Seller Inventory # 1561021713
Stock Image
Media Effects Research : A Basic Overview 2/E
Seller: SMASS Sellers, IRVING, TX, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. Seller Inventory # SNTA-66430
Stock Image
Media Effects Research: A Basic Overview, 2nd
Seller: a2zbooks, Burgin, KY, U.S.A.
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. 2nd Edition. The text appears clean, the cover has minor wear. Includes Infotrac. Quantity Available: 1. ISBN: 0534629172. ISBN/EAN: 9780534629175. Pictures of this item not already displayed here available upon request. Inventory No: 1560802421. Seller Inventory # 1560802421