Offers the practical approach expected in a trade book, but uses the principles and theories of public relations to give students the tools necessary to write with understanding and purpose.
"synopsis" may belong to another edition of this title.
"I have looked over other texts and am not satisfied with them as alternates." "The text also does a very nice job of including basic computer tools, such as grammar check and PowerPoint presentations." "A good chapter on ethics. The portion of the chapter on refusing assignments or asking for reassignment is excellent. Students need to know that they do not have to do the organizations bidding if it involves unethical practices." General organization of material: "The authors? philosophy of PR writing, their evidence of practical and academic background/knowledge, plus, their writing style (they practice what they preach - - simple, straight forward writing). I am very satisfied with the text." "Perhaps the chief virtue of the book centers on the fact that chapters seven through 20 cover many of the forms PR writing can take. With undergraduates, I like to have a single textbook from which I can teach. Assigning multiple books to a class does not work well with college sophomores and juniors. The breadth of this book allows me to teach from one text." General organization of material: "The authors' philosophy of PR writing, their evidence of practical and academic background/knowledge, plus, their writing style (they practice what they preach - - simple, straight forward writing). I am very satisfied with the text." General organization of material: "The authors philosophy of PR writing, their evidence of practical and academic background/knowledge, plus, their writing style (they practice what they preach - - simple, straight forward writing). I am very satisfied with the text." General organization of material: "The authorsa philosophy of PR writing, their evidence of practical and academic background/knowledge, plus, their writing style (they practice what they preach - - simple, straight forward writing). I am very satisfied with the text."
Offers the practical approach expected in a trade book, but uses the principles and theories of public relations to give students the tools necessary to write with understanding and purpose.
"About this title" may belong to another edition of this title.
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0534612962I4N00
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0534612962I3N00
Seller: E. Manning Books, Robertsdale, AL, U.S.A.
Soft cover. Condition: Very Good. 5th or later Edition. Thomson - Wadsworth, 2005, 7th Edition. Softcover (19 x 24 cm), xxii, 441 pages (with index). ISBN: 0534612962. Very Good condition. Bumped, scuffed/scratched. Rolled at edges. Weight (before packaging): 710g. Seller Inventory # 1886