Items related to Comm Res Meth W/Infotrac: With Infotrac

Comm Res Meth W/Infotrac: With Infotrac - Softcover

MERRIGAN; Huston

 
9780534581404: Comm Res Meth W/Infotrac: With Infotrac

Synopsis

Merrigan and Huston's COMMUNICATION RESEARCH METHODS is a timely introduction to the communication research methods course. This engaging, student-friendly text presents a unique and fully developed teaching model of research as argument that connects researchers' claims, data, and warrants, or background reasoning. The text incorporates a tremendous range of examples from published communication studies that provide students with current, relevant, and practical illustrations of key concepts.

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Review

"I would describe this text as clearly written and well thought out. The text takes a balanced and well-reasoned approach to explaining the usefulness of both qualitative and quantitative research methods. This is probably the most comprehensive undergraduate research methods text Iave ever seen"

About the Author


Gerianne Merrigan is Professor and Chair of Communication Studies at San Francisco State University.
Carole L. Huston is Professor of Communication Studies at the University of San Diego.

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