This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.
"synopsis" may belong to another edition of this title.
Explores the meaning of elements of visual communication, with sections on scientific and medical perspectives of the eye and light, theoretical approaches to visual perception, and ethical issues related to persuasive images and stereotyping. Chapters in a fourth section analyze examples from specific media from personal, historical, technical, cu
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Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G053456142XI3N00
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Seller: Anybook.com, Lincoln, United Kingdom
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780534561420. Seller Inventory # 9258579
Seller: Anybook.com, Lincoln, United Kingdom
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780534561420. Seller Inventory # 9897241
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Seller: THE CROSS Art + Books, Sydney, NSW, Australia
As New Demy 4to 402pp b/w & colour Illusts. As New Soft Cover The book teaches you to ''analyse and produce effective visual images in.typography graphic design photography video and World Wide Web''. Seller Inventory # 20510992