Items related to Mass Media Research: An Introduction
Synopsis
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.
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Synopsis
The new edition of a textbook that covers the major approaches to research qualitative, content analysis, survey, longitudinal, and experimental. The application of these techniques to print, electronic media, advertising, and public relations is explained. Annotation c. Book News, Inc., Portland, OR (booknews.com).
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Mass Media Research: An Introduction
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Mass Media Research : An Introduction
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Mass Media Research: An Introduction
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Mass Media Research: An Introduction
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Mass Media Research : An Introduction
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Mass Media Research: An Introduction (Wadsworth Series in Mass Communication and Journalism)
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Wadsworth Publishing Co Inc, 2000
ISBN 10: 0534560075
ISBN 13: 9780534560072
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Mass Media Research: An Introduction
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