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This authoritative text introduces students to the world of public relations with a strong emphasis on the fundamentals (such as history and research), as well as the emerging issues (such as technology, ethics, and the international aspects of public relations).
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"Overall, I like the approach of the text. I think it is solid and very contemporary. ..The emphasis on public relations is particularly laudable."
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Book Description Wadsworth Publishing Company, 1999. Personal Computers. Condition: New. 7 Sub. Seller Inventory # DADAX053455962X
Book Description Condition: New. New. Seller Inventory # M-053455962x
Book Description Condition: New. New. Seller Inventory # M-053455962L