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In addition to current information drawn from public relations campaigns, public relations agencies and the news, this new edition features coverage of public relations research, theory, ethics, law, tactics and channels. The text also contains examples of successful public relations campaigns and cases and illustrations depicting public relations in action.
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615 pages. Book appears to have hardly been read and is in As new condition throughout. This Popular Book Expertly Blends PR Principles And Practicalities While Giving You The Core Components Of Good Public Relatiins-research, Theory, Ethics, Law, Tactics And Channels.
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"Overall, I like the approach of the text. I think it is solid and very contemporary. ..The emphasis on public relations is particularly laudable."
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- PublisherCengage Learning
- Publication date1980
- ISBN 10 0534172628
- ISBN 13 9780534172626
- BindingHardcover
- Edition number2
- Number of pages650
- Rating
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This Is Pr: The Realities of Public Relations
Published by
Wadsworth Pub Co
(1993)
ISBN 10: 0534172628
ISBN 13: 9780534172626
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Book Description Condition: New. This book is hardcover. The item is Brand New! Fast Shipping - Safe and Secure - Ships from Utah! Book may have minor shelf wear and/or sticker residue. Seller Inventory # 2RU7DC0007T1
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