This undergraduate textbook introduces the experimental methods for conducting behavioral research in psychology. It covers the reasoning behind hypotheses, inferential statistics, experimental control, factorial design, quasi-experimental designs, survey methods, and preparing a scientific article.
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" I believe the key strengths of this text are threefold: (a) the content that is covered; (b) the tone with which the content is discussed; and (c) the depiction of science as a human enterprise."
William J. Ray is professor of psychology at Pennsylvania State University, where he was the director of the Clinical Training Program from 1991 to 1997. His research focus lies at the interface of clinical psychology and psychophysiology (particularly EEG), as related to anxiety, dissociation, emotionality, and motoric processes. Part of this work has been basic in nature, as reflected in trying to understand what basic psychophysiological measures can tell us, as well as how they can be applied. Current work in the lab focuses on anxiety, lapse of awareness, dissociation, and hypnosis, as well as the use of nonlinear dynamical techniques referred to as chaos. He has published extensively throughout his career, with well over 100 journal publications, presentations and scholarly text publications. He has reviewed for more than 30 journals and numerous government agencies. He was on the accreditation committee for the APA, including its executive board (1995-2000).
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