Copywriting for the Electronic Media: A Practical Guide - Softcover

Meeske, Milan D.; Norris, R.C.

Softcover

ISBN 10: 0534526608 ISBN 13: 9780534526603

Publisher: Cengage Learning, 1980

Synopsis

This aims to help students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. Beginning with the introduction of the basic principles and techniques of good copywriting, and then moves on to dozens of skill-building exercises.

About this title

Review

"Milan D. ""Mike"" Meeske (Ph.D., University of Denver) is a professor of radio and television and Director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has authored many journal articles, is co-author of ELECTRONIC MEDIA IN GOVERNMENT, and has written chapters for several other books."

About the Author

Milan D. "Mike" Meeske (Ph.D., University of Denver) is Professor Emeritus of radio and television and former director of Nicholson School of Communication at the University of Central Florida in Orlando. He previously taught at the University of Hawaii and worked for broadcast stations in Nebraska and Colorado. He has published numerous articles in journals such as JOURNALISM QUARTERLY and JOURNAL OF BROADCASTING & ELECTRONIC MEDIA and served on the Board of Directors of the Broadcast Education Association. He is coauthor of ELECTRONIC MEDIA IN GOVERNMENT and has written chapters for several other books.

Edition details

• Publisher: Cengage Learning
• Publication date: 1980
• Language: English
• ISBN 10: 0534526608
• ISBN 13: 9780534526603
• Binding: Paperback
• Edition number: 4
• Number of pages: 320