Strategic Decision Making: Multiobjective Decision Analysis with Spreadsheets - Softcover

Kirkwood, Craig

Softcover

ISBN 10: 0534516920 ISBN 13: 9780534516925

Publisher: Duxbury Press, 1996

Synopsis

Intended for courses in multiobjective decision analysis or as a supplement to a first course in decision analysis, this text emphasizes practical applications and problem solving. Students learn how to use spreadsheets and other analytical tools in considering such important tradeoffs as cost versus quality and market share versus short-term return on investment.

About this title

Review

1. Making Decisions Strategically 2. Structuring Objectives 3. Developing Alternatives 4. Multiobjective Value Analysis 5. Thinking About Uncertainty 6. Decisions with Uncertainty 7. Multiple Objectives and Uncertainty 8. Resource Allocation 9. Multiattribute Preference Theory Appendix A. Case: Computer Networking Strategy / Appendix B. Scenario Planning for Decision Making / Appendix C. Probability Elicitation Interview / Appendix D. Interdependent Uncertainties / Index

From the Back Cover

To help you understand how to analyze decisions with multiple objectives while using spreadsheets, the author introduces concepts through clear explanations and Microsoft Excel instructions. Examples and exercises focus on such strategic applications as new product development, computer system selection, corporate goal setting, facility site selection, production planning, procurement strategies, research and development portfolio selection, and product improvement budget allocation.

Edition details

• Publisher: Duxbury Press
• Publication date: 1996
• Language: English
• ISBN 10: 0534516920
• ISBN 13: 9780534516925
• Binding: Paperback
• Number of pages: 352