Synopsis
Based on decades of teaching, consulting, and industrial experience in the field of design and analysis of experiments, the authors provide an intuitive understanding of the principles of experimental design and analysis. The emphasis is on the application of experimental design concepts in such traditional management and industrial engineering areas such as marketing, operations, management information systems, organizational behavior, and others. The authors also apply this material to such non-profit areas as education, health care, and government. Using popular analytical tools such as SPSS, JMP, and Microsoft Excel, Berger and Maurer emphasize the modern application of experimental design to real problems.
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Synopsis
Based on an MBA course taught at Boston University, this textbook introduces the design and analysis of experiments with special attention to applying the techniques in the arena of business management. The authors focus on one-factor designs, two-level complete factorial designs, two-level fractional-factorial designs, and three-level complete fac
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