The strategy of this book is to embed statistical analysis in the context of research methods. The "total process" approach de-emphasizes computation, concentrating on teaching concepts to equip students for the decision-making processes. Because few students find statistics intrinsically interesting, the book stresses fundamental rather than complex statistical formulas, which he has found helps students recognize the relevance of statistics to their everyday lives. It looks at context over procedures to help students determine which analysis to use for a given situation and to explain the results of the analysis simply. The author uses a decision tree flowchart to introduce the reasons for and the process of gathering and interpreting data beyond individual statistical analysis and computation.
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