Synopsis
Larson emphasizes developing students skills as consumers, rather than as producers, of persuasive messages (i.e., receiver-oriented vs. source-oriented). The text presents persuasion through an examination of popular culture-politics, advertising, mass media-focusing on the thinking and language skills needed for informed, critical consumption of persuasive messages. Woven within this framework, Larson provides ample coverage of persuasion theory, research, and ethics, including the responsibility of the receiver.
"synopsis" may belong to another edition of this title.
Review
"Larson's Persuasion is an example-filled approach to persuasion education that accomplishes what is sets out to do-to help students become more responsible and critical receivers of the various persuasive messages that bombard us in this information age. I've used this text with great success for fifteen years." "A very practical, receiver/consumer based text that attempts to enlighten the reader regarding persuasion influences in the real world. Just the right amount of theory is provided to provide a foundation for the application." "The strength of this approach is that is aims to speak directly to the student and, hopefully, to engage them in concerns that are important to their lives. It is the application of the material in the book as handled in exercises, discussions, and assignments that really does the trick."
About the Author
Dr. Charles Larson received his Ph.D. from the University of Minnesota and began teaching at Northern Illinois University in 1968. He taught full time until May 2000 and then taught on a part-time emeritus status until 2002. In 2001, Dr. Larson and a former student launched a full-service advertising agency, where he now devotes his time when he is not fishing, hunting, camping, canoeing, gardening, or singing bass for a barbershop group or choir.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Persuasion: Reception and Responsibility
Stock Image
Persuasion: Reception and Responsibility
Seller: New Legacy Books, Annandale, NJ, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Acceptable. The cover may have markings. The cover shows normal wear. The pages show normal wear. There is highlighting or handwriting through out the book. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations! Seller Inventory # mon0000050586
Stock Image
Persuasion: Reception and Responsibility (Speech & Theater)
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. 7th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # B20A-06139
Stock Image
Persuasion, Reception and Responsiblity
Published by
Wadsworth Publishing Company, New York, 1995
ISBN 10: 0534230709
ISBN 13: 9780534230708
Used
Soft Cover
First Edition
Seller: Top Notch Books, Tolar, TX, U.S.A.
Seller rating 5 out of 5 stars
Soft Cover. Condition: Very Good. Seventh Edition. Wraps have light wear, spine is unbent. The pages are clean & tight. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # 121739