This is a comprehensive text for the viscom course, developing visual literacy by exploring and showing the role of images in the communication process. The first parts of the text present scientific and medical information about light, the eye and the brain (the "how" we see), the theoretical approaches to visual perception (the "why" we see), and the ethical issues related to images. The last part of the text explores the individual mediums of presentation (the "what" we see): typography, graphic design, informational graphics, cartoons, photography, motion pictures, television and video, computers and interactive multimedia.
"synopsis" may belong to another edition of this title.
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5414126-6
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Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G053419530XI3N00
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # O10A-01798
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP23564555