This lively, user-friendly text shows students that the psychology of learning can offer insight into their own behavior. Providing the content instructors need and the humor, examples, readability, and practical applications students want, the author builds on previously covered material and thoroughly defines, describes, and illustrates each topic using everyday experiences. The Third Edition emphasizes learning as a biological mechanism that has evolved because of its survival value.
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An introductory psychology textbook emphasizing that "learning is a biologically evolved mechanism for coping with an ever-changing environment." This revised edition (2nd ed., 1988) adds three new chapters one each on the application of Pavlovian and operant learning, and one on aversive control. Annotation copyright Book News, Inc. Portland, Or.
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