Items related to Mediamerica - Whetmore Rev Ed
Synopsis
Filled with provocative, timely articles from the popular press, media trade publications, and academic journals, this reader provides depth and context to students' understanding of the mass media.
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Review
PART ONE: THE GUTENBERG GALLERY. 1. Welcome to Mediamerica, Mediaworld. 2. Books: The Permanent Press. 3. Newspapers, Part One: The Evolution of American Journalism. 4. Newspapers, Part Two: Contemporary American Journalism. 5. Magazines: The Variety Store. PART TWO: ELECTRONIC MEDIA: EDISON CAME TO STAY. 6. Radio: The Magic Medium. 7. The Sound of Music. 8. Structures and Strategies: The Business of Television. 9. Patterns and Programs: The Content of Television. 10. The Big Picture: Film as Popular Art. PART THREE: BEYOND THE MEDIA: THE PHENOMENA OF MASS COMMUNICATION. 11. Hearts and Minds: Advertising Yesterday and Today. 12. Contemporary Public Relations: Promotion, Perception, Persuasion. 13. Morality and the Media: Ethics in Mass Communication. 14. Popular Culture and Mass Communication. 15. Mediaworld: Mass Communication in the Global Village. 16. Mass Communication Research: A Beginner's Guide. 17. New Technologies and the Future of Mass Communication. Index. Acknowledgments.
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Mediamerica: Form, content, and consequence of mass communication (Wadsworth series in mass communication)
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Mediamerica : Form, Content, and Consequence of Mass Communication
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Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 69055335-75