This is one of the few available texts that offers undergraduates and in-depth introduction to both learning and memory processes. Using data from both learning and memory experiments and citing both classic and contemporary studies, this exciting book illustrates how varios topics in learning and memory are related and how the theoretical perspectives in this area have evolved. Gordon's writing style is readable and comprehensive, with examples and illustrations designed to make the content understandable and interesting to students. This book should be of interest to students taking courses in learning and memory in departments of psychology.
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Daniel Reisberg is The Patricia and Clifford Lunneborg Professor of Psychology at Reed College in Portland, Oregon. Professor Reisberg's research has focused on the nature of mental imagery as well as on people's ability to remember emotionally significant events. He has served on the editorial boards of many cognitive psychology journals, and is the editor of the Oxford Handbook of Cognitive Psychology. Reisberg also consults extensively with law enforcement and the justice system, and is the author of The Science of Perception and Memory: A Pragmatic Guide for the Justice System. Barry Schwartz is Dorwin Cartwright Professor of Social Theory and Social Action in the psychology department at Swarthmore College. Schwartz has published widely in scholarly journals in the field of learning and motivation. In addition, he is the author of Behaviorism, Science, and Human Nature (with Hugh Lacey), The Battle for Human Nature, and The Costs of Living.
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