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Synopsis
Providing concepts, tools and comprehensive cases for the study of business policy, this text covers four levels of business strategy - enterprise, corporate, business and functional. The thirty one cases are flexible, containing their own financial data which can be analysed and discussed in full or in part. Students are also taught how to conduct environmental, financial, industrial and internal analysis. This book should be of interest to intermediate and advanced students on degree and diploma courses in business and management studies; students on graduate and executive business programmes.
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Strategic Management: Text, Tools, and Cases for Business Policy
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