The Elements of Influence: Introducing the Playmaker's Standard, the New Essential System for Managing competition, reputation, Brand, And Buzz - Hardcover
Synopsis
A guide for business leaders on buzz and marketplace management outlines the principles of "Playmaking," a process through which successful individuals and companies have won elections, promoted a brand, and outmaneuvered competitors.
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About the Author
Alan Kelly is an expert in competitive strategy and an innovator in the fields of communications, research, and marketing. He is the CEO and founder of The PlaymakerÂ’s Standard, LLC, a communications management firm, and holds a masterÂ’s degree in communication research from Stanford University. His clients have included Abbott Laboratories, Cisco, Dow Corning, Hewlett-Packard, Motorola, Oracle, PayPal, and Sun Microsystems, among others.
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The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
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The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
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The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
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The Elements of Influence : Introducing the Playmaker's Standard: the New Essential System for Managing Competition, Reputation, Brand, and Buzz
Published by
Penguin Publishing Group, 2006
ISBN 10: 0525949844
ISBN 13: 9780525949848
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The Elements of Influence : Introducing the Playmaker's Standard: the New Essential System for Managing Competition, Reputation, Brand, and Buzz
Published by
Penguin Publishing Group, 2006
ISBN 10: 0525949844
ISBN 13: 9780525949848
Used
Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 626765-6
Stock Image
The Elements of Influence : Introducing the Playmaker's Standard: the New Essential System for Managing Competition, Reputation, Brand, and Buzz
Published by
Penguin Publishing Group, 2006
ISBN 10: 0525949844
ISBN 13: 9780525949848
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 7680440-75
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The Elements of Influence: Introducing the Playmaker's Standard: The New Essential System for Managing Competition, Reputation, Brand, and Buzz
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