Items related to The Elements of Influence: Introducing the Playmaker's...

The Elements of Influence: Introducing the Playmaker's Standard, the New Essential System for Managing competition, reputation, Brand, And Buzz - Hardcover

Kelly, Alan

 
9780525949848: The Elements of Influence: Introducing the Playmaker's Standard, the New Essential System for Managing competition, reputation, Brand, And Buzz

Synopsis

A guide for business leaders on buzz and marketplace management outlines the principles of "Playmaking," a process through which successful individuals and companies have won elections, promoted a brand, and outmaneuvered competitors.

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About the Author

Alan Kelly is an expert in competitive strategy and an innovator in the fields of communications, research, and marketing. He is the CEO and founder of The PlaymakerÂ’s Standard, LLC, a communications management firm, and holds a masterÂ’s degree in communication research from Stanford University. His clients have included Abbott Laboratories, Cisco, Dow Corning, Hewlett-Packard, Motorola, Oracle, PayPal, and Sun Microsystems, among others.

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