A guide for business leaders on buzz and marketplace management outlines the principles of "Playmaking," a process through which successful individuals and companies have won elections, promoted a brand, and outmaneuvered competitors.
"synopsis" may belong to another edition of this title.
Alan Kelly is an expert in competitive strategy and an innovator in the fields of communications, research, and marketing. He is the CEO and founder of The PlaymakerÂ’s Standard, LLC, a communications management firm, and holds a masterÂ’s degree in communication research from Stanford University. His clients have included Abbott Laboratories, Cisco, Dow Corning, Hewlett-Packard, Motorola, Oracle, PayPal, and Sun Microsystems, among others.
"About this title" may belong to another edition of this title.
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Seller: Better World Books, Mishawaka, IN, U.S.A.
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