Driving Innovation: Intellectual Property Strategies for a Dynamic World - Hardcover

Gollin, Michael A.

Hardcover

ISBN 10: 0521877806 ISBN 13: 9780521877800

Publisher: Cambridge University Press, 2008

Synopsis

How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation.

About this title

Review:

'The value of this books is that it brings together a detailed understanding of management with a high degree of expertise in intellectual property law ... the author is to be commended for having addressed an important topic, the role and legal protection of innovation, from an interesting cross-disciplinary perspective.' The Cambridge Law Journal

Book Description:

Gollin describes the dynamics of intellectual property within society's innovation cycle. This book presents fundamental IP concepts along with practical legal and business strategies that apply to all innovation communities and gives readers a global perspective on how the IP system encourages, channels, and sometimes stifles innovation.

About this edition

• Publisher: Cambridge University Press
• Publication date: 2008
• ISBN 10: 0521877806
• ISBN 13: 9780521877800
• Binding: Hardcover
• Edition number: 1
• Number of pages: 432