Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership - Hardcover

Rainey, David L.

Hardcover

ISBN 10: 0521862787 ISBN 13: 9780521862783

Publisher: Cambridge University Press, 2006

Synopsis

In a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.

About this title

About the Author

David L. Rainey is Professor of Management at the Lally School of Management and Technology, Rensselaer Polytechnic Institute.

Edition details

• Publisher: Cambridge University Press
• Publication date: 2006
• Language: English
• ISBN 10: 0521862787
• ISBN 13: 9780521862783
• Binding: Hardcover
• Edition number: 1
• Number of pages: 762