Classical Rhetoric and the Visual Arts in Early Modern Europe - Hardcover

Van Eck, Caroline Van

Hardcover

ISBN 10: 0521844355 ISBN 13: 9780521844352

Publisher: Cambridge University Press, 2007

Synopsis

In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic practice, theory, and perception in early modern Europe. This is the first full-length study to look at the issue of visual persuasion in both architecture and the visual arts, and to investigate what roles rhetoric played in visual persuasion, both from the perspective of artists and that of viewers.

About this title

About the Author

Caroline van Eck is Professor of the History and Theory of Architecture at Leiden University in The Netherlands. She has received fellowships from the Samuel H. Kress Foundation and the British Council, and in 2004 was the first art historian to be awarded a prestigious VICI grant from the Dutch Foundation of Scientific Research (NWO). She is the author of Dealing with the Visual: Aesthetics: Art History and Visual Culture and The Concept of Style in Philosophy and the Arts, among other books and articles.

Edition details

• Publisher: Cambridge University Press
• Publication date: 2007
• Language: English
• ISBN 10: 0521844355
• ISBN 13: 9780521844352
• Binding: Hardcover
• Number of pages: 240