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Performance at the Limit: Business Lessons from Formula 1 Motor Racing - Hardcover

 
9780521844000: Performance at the Limit: Business Lessons from Formula 1 Motor Racing

Synopsis

Performance is the central focus of every organization, and yet for many how this can be achieved is an unanswered question. This book takes the case of Formula 1 motorsport, where the connection between performance and all elements of the organization is fundamental to success. Can you imagine your organization as a Ferrari or a Jordan, a Williams or a Minardi? Your management team as a pit crew? Your sales force as the race team and your marketing and research people as the design studio creating a Formula 1 car? The case histories and examples which are examined provide both inspirational and instructional guidance to those seeking to achieve levels of performance - at the limit of possibility.

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About the Authors

Mark Jenkins is Professor of Competitive Strategy at Nottingham University Business School.

Ken Pasternak is a former international banker and now designs and delivers management development programmes.

Richard West is a trained former automotive mechanic who transferred to the commercial side of Formula 1 motor racing in the early 1980s. During his career, he has worked with the McLaren, Williams and Arrows F1 teams as well as holding a Directorship of the Le Mans and Daytona 24 Hour Jaguar sports car teams. He successfully revitalised the British Touring Car Championship between 2000 and 2004 and in his career has raised in excess of 165 million dollars worth of sponsorship. Today he works as a keynote speaker and presenter for a growing range of national and international clients and has co-authored two books on the business of Formula 1 as well as co-presenting the BBC World TV series 'Formula for Success'. He is also frequently called upon as a facilitator and mediator at high level conferences.

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  • PublisherCambridge University Press
  • Publication date2005
  • ISBN 10 0521844002
  • ISBN 13 9780521844000
  • BindingHardcover
  • LanguageEnglish
  • Edition number1
  • Number of pages238

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