Reaching the Interactive Customer: Integrated Services for the Digital World - Softcover

Tomsen, Mai-lan

 
9780521816700: Reaching the Interactive Customer: Integrated Services for the Digital World

Synopsis

Provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers.

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Book Description

Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices.

"About this title" may belong to another edition of this title.