Rethinking Performance Measurement: Beyond the Balanced Scorecard - Hardcover

Meyer, Marshall W.

 
9780521812436: Rethinking Performance Measurement: Beyond the Balanced Scorecard
Hardcover
ISBN 10: 0521812437 ISBN 13: 9780521812436
Publisher: Cambridge University Press, 2003

Synopsis

Performance measurement remains a vexing problem for business firms and other kinds of organisations. This book explains why: the performance we want to measure (long-term cash flows, long-term viability) and the performance we can measure (current cash flows, customer satisfaction, etc.) are not the same. The 'balanced scorecard', which has been widely adopted by US firms, does not solve these underlying problems of performance measurement and may exacerbate them because it provides no guidance on how to combine dissimilar measures into an overall appraisal of performance. A measurement technique called activity-based profitability analysis (ABPA) is suggested as a partial solution, especially to the problem of combining dissimilar measures. ABPA estimates the revenue consequences of each activity performed for the customer, allowing firms to compare revenues with costs for these activities and hence to discriminate between activities that are ultimately profitable and those that are not.

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About the Author

MARSHALL W. MEYER is Professor of Management and Sociology at The Wharton School of the University of Pennsylvania.

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Publisher
Cambridge University Press
Publication date
2003
Language
English
ISBN 10 
0521812437
ISBN 13 
9780521812436
Binding
Hardcover
Number of pages
220

Other Popular Editions of the Same Title

9780521103268: Rethinking Performance Measurement: Beyond the Balanced Scorecard

Featured Edition

ISBN 10:  0521103266 ISBN 13:  9780521103268
Publisher: Cambridge University Press, 2009
Softcover