The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy (Communication, Society and Politics) - Hardcover

Book 8 of 48: Communication, Society and Politics

Simon, Adam F.

 
9780521807333: The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy (Communication, Society and Politics)

Synopsis

This study investigates candidate behavior in American electoral campaigns.

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Review

"Recommended for upper-division undergraduate, graduate, and research libraries." Choice

"The deliberative character of political campaigns is an important subject worthy of careful and serious attention, which is what it receives in Adam Simon's The Winning Message." Perspectives on Politics

Book Description

This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.

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Other Popular Editions of the Same Title

9780521001915: The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy (Communication, Society and Politics)

Featured Edition

ISBN 10:  0521001919 ISBN 13:  9780521001915
Publisher: Cambridge University Press, 2002
Softcover