Items related to Risk Communication: A Mental Models Approach
People today must make decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides a systematic approach for risk communicators and technical experts, hoping to serve the public by providing information about risks. The procedure uses approaches from risk and decision analysis to identify the most relevant information; it uses approaches from psychology and communication theory to ensure that it is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics.
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'The authors' idea of expert models of risk ... is a very useful one, both for practitioners and academics doing work in this area. In fact, the chapters outlining these models made a very important and unique contribution in the field of risk communication and for that reason alone the book should be on the reading list of everyone doing research in that area.' International Journal of Public Opinion Research
Book Description:
This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risks to health, safety, and the environment.
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- PublisherCambridge University Press
- Publication date2001
- ISBN 10 0521802237
- ISBN 13 9780521802239
- BindingHardcover
- Number of pages366
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Risk Communication: A Mental Models Approach
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Risk Communication: A Mental Models Approach by Morgan, M. Granger, Fischhoff, Baruch, Bostrom, Ann, Atman, Cynthia J. [Hardcover ]
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Book Description Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This book explains how to develop more effective risk communications using the Carnegie Mellon mental-model approach. Such communications are designed to contain, in readily usable form, the information that people need to make informed decisions about risk. Seller Inventory # 446947737
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