Items related to Quantitative Models in Marketing Research

Quantitative Models in Marketing Research - Hardcover

Franses, Philip Hans; Paap, Richard

 
9780521801669: Quantitative Models in Marketing Research
Hardcover
ISBN 10: 0521801664 ISBN 13: 9780521801669
Publisher: Cambridge University Press, 2001

Synopsis

This 2001 book presents important and practically relevant quantitative models used for marketing research.

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About the Author

Philip Hans Franses is Professor of Applied Econometrics affiliated with the Econometric Institute and Professor of Marketing Research affiliated with the Department of Marketing and Organization, both at the Erasmus University Rotterdam. He holds a PhD (1991) from the same university. His research interests cover applied econometrics, time series analysis, empirical finance, marketing research and political science. He has published on these topics in international journals and in various books, including 'Time series models for business and economic forecasting', and as co-author with Dick van Dijk of 'Nonlinear time series models in empirical finance' (both with Cambridge University Press). Richard Paap is Postdoctoral Researcher with the Rotterdam Institute for Business Economic Studies, at the Erasmus University Rotterdam. He obtained his PhD in 1997 from the same university. His research interests cover applied (macro-)econometrics, Bayesian statistics, time series analysis, and marketing research. He has published on these topics in various international journals.

"About this title" may belong to another edition of this title.

Publisher
Cambridge University Press
Publication date
2001
Language
English
ISBN 10 
0521801664
ISBN 13 
9780521801669
Binding
Hardcover
Number of pages
222