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The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development, Series Number 1) - Softcover
Book 2 of 3: Breakthroughs in Application Development
Synopsis
The Business of Ecommerce provides a guide to the types of business that companies can conduct over the Web, and it explains how they can go about building systems to support these initiatives. Business and technology decision-makers will learn all they need to know about the entire field of Ecommerce. Paul May combines his experience as a consultant to blue chip companies with his experience with startups and presents the best of what the two cultures have to offer. He provides a generic model for understanding Ecommerce opportunities, and he explores key application areas that readers can exploit in the real world. The book gathers together all of the relevant technologies and makes them accessible to the reader by explaining each of the key technical topics and issues. This book empowers the decision-maker to make better use of the opportunities of Ecommerce.
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About the Author
Paul May is a graduate of Oxford University and City University, and the founder of Verista, a UK ebusiness consulting company. He also founded Avenida Technologies, a UK Java product and services company. He has nine years of experience as a business technology consultant with top international companies.
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The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development, Series Number 1)
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The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development, Series Number 1)
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The Business of eCommerce : From Corporate Strategy to Technology
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The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development, Series Number 1)
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The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs
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The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development)
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The Business of Ecommerce: From Corporate Strategy to Technology
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The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs
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The Business of E-Commerce.
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THE BUSINESS OF ECOMMERCE
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