The Economic Regulation of Broadcasting Markets: Evolving Technology and Challenges for Policy - Softcover

 
9780521696340: The Economic Regulation of Broadcasting Markets: Evolving Technology and Challenges for Policy
Softcover
ISBN 10: 0521696348 ISBN 13: 9780521696340
Publisher: Cambridge University Press, 2007

Synopsis

New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead to better services, higher quality and more consumer choice - or to a proliferation of low-quality channels? Will it lead to dominance of the market by a few powerful media conglomerates? Using the insights of modern microeconomics, this book provides a state-of-the-art analysis of these and other issues by investigating the power of regulation to shape and control broadcasting markets.

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About the Authors

Paul Seabright is Professor of Economics at the University of Toulouse.

Jürgen von Hagen is director of the Center for European Integration Studies in Bonn.

"About this title" may belong to another edition of this title.

Publisher
Cambridge University Press
Publication date
2007
Language
English
ISBN 10 
0521696348
ISBN 13 
9780521696340
Binding
Paperback
Number of pages
370
Editor
Seabright Paul