Synopsis
This textbook shows how the key concepts from business strategy literature can be applied to create successful global business.
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About the Author
Alain Verbeke holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He was previously the director of the MBA programme at Solvay Business School, University of Brussels (VUB). Professor Verbeke is an elected fellow of the Academy of International Business and has authored or edited 23 books and more than 160 refereed publications.
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International Business Strategy: Rethinking the Foundations of Global Corporate Success
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International Business Strategy: Rethinking the Foundations of Global Corporate Success
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International Business Strategy: Rethinking the Foundations of Global Corporate Success
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International Business Strategy
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