Managing Services - Softcover

Nankervis, Alan

 
9780521606516: Managing Services
Softcover
ISBN 10: 0521606519 ISBN 13: 9780521606516
Publisher: Cambridge University Press, 2005

Synopsis

The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.

"synopsis" may belong to another edition of this title.

Review

'... very timely for students, researchers, academics, managers and policy-makers alike ... contains a myriad of valuable resources and information.' Development Policy Review

Book Description

This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.

"About this title" may belong to another edition of this title.

Publisher
Cambridge University Press
Publication date
2005
Language
English
ISBN 10 
0521606519
ISBN 13 
9780521606516
Binding
Paperback
Number of pages
378