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Synopsis
The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.
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'... very timely for students, researchers, academics, managers and policy-makers alike ... contains a myriad of valuable resources and information.' Development Policy Review
Book Description
This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
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- PublisherCambridge University Press
- Publication date2005
- ISBN 10 0521606519
- ISBN 13 9780521606516
- BindingPaperback
- LanguageEnglish
- Number of pages378
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Managing Services
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Cambridge University Press, 2015
ISBN 10: 0521606519
ISBN 13: 9780521606516
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Managing Services Paperback
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Managing Services
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ISBN 13: 9780521606516
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Managing Services
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ISBN 10: 0521606519
ISBN 13: 9780521606516
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Managing Services
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Managing Services
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Managing Services
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Managing Services (Paperback)
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ISBN 10: 0521606519
ISBN 13: 9780521606516
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Paperback. Condition: new. Paperback. The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780521606516
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Managing Services
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ISBN 10: 0521606519
ISBN 13: 9780521606516
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