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Synopsis
This book offers an original and practical approach to the French of media and communications. Written entirely in French, it aims to increase the student's awareness of the special kind of language needed for marketing in the French-speaking world. The method focuses on extracts taken from technically orientated newspapers and magazines which deal with the world of marketing and advertising. In each chapter the extracts are followed by exercises concentrating on vocabulary, syntax, questions on the text, oral exercises, exposés, debates and written exercises. Part I deals with the world of advertising while Part II looks at information and communications. Care has been taken to avoid an excess of difficult jargon and all the exercises have model answers at the end of the book.
"synopsis" may belong to another edition of this title.
Book Description
Written entirely in French, this book provides a structured two-year course in French and marketing, media and comunications. It contains a wide range of exercises, with model answers, aimed at improving both knowledge of French and French marketing techniques.
"About this title" may belong to another edition of this title.
- PublisherCambridge University Press
- Publication date2010
- ISBN 10 052158535X
- ISBN 13 9780521585354
- BindingPaperback
- LanguageFrench
- Number of pages372
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French for Marketing: Using French in Media and Communications
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Cambridge University Press, 1997
ISBN 10: 052158535X
ISBN 13: 9780521585354
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780521585354. Seller Inventory # 9535035
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French for Marketing: Using French in Media and Communications
Published by
Cambridge University Press, 1998
ISBN 10: 052158535X
ISBN 13: 9780521585354
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001891738
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French for Marketing: Using French in Media and Communications
Published by
Cambridge University Press, 1998
ISBN 10: 052158535X
ISBN 13: 9780521585354
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR007964836
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French for Marketing: Using French in Media and Communications
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Cambridge University Press 1998-01, 1998
ISBN 10: 052158535X
ISBN 13: 9780521585354
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French for Marketing: Using French in Media and Communications (French Edition)
Published by
Cambridge University Press, 1998
ISBN 10: 052158535X
ISBN 13: 9780521585354
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French for Marketing: "Using French in Media and Communications
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Paperback. Condition: Brand New. 368 pages. 9.50x7.00x1.00 inches. In Stock. This item is printed on demand. Seller Inventory # __052158535X
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French for Marketing
Published by
Cambridge University Press, 1998
ISBN 10: 052158535X
ISBN 13: 9780521585354
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Softcover
Seller: Majestic Books, Hounslow, United Kingdom
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Condition: New. pp. 372 50:B&W 7.44 x 9.69 in or 246 x 189 mm (Crown 4vo) Perfect Bound on White w/Gloss Lam. Seller Inventory # 8338706
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French for Marketing (Paperback)
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Cambridge University Press, Cambridge, 1998
ISBN 10: 052158535X
ISBN 13: 9780521585354
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Seller: CitiRetail, Stevenage, United Kingdom
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Paperback. Condition: new. Paperback. Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques. Written entirely in French, this book provides a structured two-year course in French and marketing, media and comunications. It contains a wide range of exercises, with model answers, aimed at improving both knowledge of French and French marketing techniques. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780521585354
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French for Marketing: Using French in Media and Communications (French Edition)
Published by
Cambridge University Press, 1998
ISBN 10: 052158535X
ISBN 13: 9780521585354
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French for Marketing: Using French in Media and Communications (French Edition)
Published by
Cambridge University Press, 1998
ISBN 10: 052158535X
ISBN 13: 9780521585354
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Paperback
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Paperback. Condition: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Seller Inventory # Scanned052158535X
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