French for Marketing: Using French in Media and Communications - Hardcover

Batchelor, R. E.; Chebli-Saadi, Malliga

Hardcover

ISBN 10: 0521585007 ISBN 13: 9780521585002

Publisher: Cambridge University Press, 1998

Synopsis

This book offers an original and practical approach to the French of media and communications. Written entirely in French, it aims to increase the student's awareness of the special kind of language needed for marketing in the French-speaking world. The method focuses on extracts taken from technically orientated newspapers and magazines which deal with the world of marketing and advertising. In each chapter the extracts are followed by exercises concentrating on vocabulary, syntax, questions on the text, oral exercises, exposés, debates and written exercises. Part I deals with the world of advertising while Part II looks at information and communications. Care has been taken to avoid an excess of difficult jargon and all the exercises have model answers at the end of the book.

About this title

Book Description

Written entirely in French, this book provides a structured two-year course in French and marketing, media and comunications. It contains a wide range of exercises, with model answers, aimed at improving both knowledge of French and French marketing techniques.

Edition details

• Publisher: Cambridge University Press
• Publication date: 1998
• ISBN 10: 0521585007
• ISBN 13: 9780521585002
• Binding: Hardcover
• Language: French
• Number of pages: 368