Synopsis
This book offers an original and practical approach to the French of media and communications. Written entirely in French, it aims to increase the student's awareness of the special kind of language needed for marketing in the French-speaking world. The method focuses on extracts taken from technically orientated newspapers and magazines which deal with the world of marketing and advertising. In each chapter the extracts are followed by exercises concentrating on vocabulary, syntax, questions on the text, oral exercises, exposés, debates and written exercises. Part I deals with the world of advertising while Part II looks at information and communications. Care has been taken to avoid an excess of difficult jargon and all the exercises have model answers at the end of the book.
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Book Description
Written entirely in French, this book provides a structured two-year course in French and marketing, media and comunications. It contains a wide range of exercises, with model answers, aimed at improving both knowledge of French and French marketing techniques.
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French for Marketing: Using French in Media and Communications (French Edition) Batchelor, R. E. and Chebli-Saadi, Malliga
Published by
Cambridge University Press, 1998
ISBN 10: 0521585007
ISBN 13: 9780521585002
Used
Hardcover
Seller: Broad Street Books, Branchville, NJ, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Black boards with gilt lettering. Book is in very nice condition, text is unmarked and pages are tight. Seller Inventory # f3607