The Adaptive Decision Maker - Softcover

Payne, John W.

Softcover

ISBN 10: 0521425263 ISBN 13: 9780521425261

Publisher: Cambridge University Press, 1993

Synopsis

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

About this title

Review

'The Adaptive Decision Maker provides a compelling overview of the empirical results and conceptual framework that the authors have been pursuing in their research program over the last 15 years. The effort-accuracy framework represents an attempt to shift the research agenda from demonstrations of 'irrationality' in the form of heuristics and biases to an understanding of the causal mechanisms underlying the behaviour ... a significant work for the field of behavioural decision making as a whole.' John Carroll

Book Description

Arguing that people use a variety of strategies when making choices, this study demonstrates how decision makers balance effort and accuracy considerations and predict the particular choice of strategy.

Edition details

• Publisher: Cambridge University Press
• Publication date: 1993
• Language: English
• ISBN 10: 0521425263
• ISBN 13: 9780521425261
• Binding: Paperback
• Number of pages: 348