Decision Analysis and Behavioral Research - Softcover

Winterfeldt, D. Von; Edwards, W.

Softcover

ISBN 10: 0521273048 ISBN 13: 9780521273046

Publisher: Cambridge University Press, 1986

Synopsis

Decision analysis is a technology designed to help individuals and organizations make wise inferences and decisions. It synthesises ideas from economics, statistics, psychology, operations research, and other disciplines. A great deal of behavioural research is relevant to decision analysis; behavioural scientists have both suggested easy and natural ways to describe and quantify problems and shown the kind of errors to which unaided intuitive judgements can lead. This long-awaited book offers the4first integrative presentation of the principles of decision analysis in a behavioural context. The authors break new ground on a variety of technical topics (sensitivity analysis, the value-utility distinction, multistage inference, attitudes toward risk), and attempt to make intuitive sense out of what have been treated in the literature as endemic biases and other errors of human judgement. Those interested in artificial intelligence will find it the easiest presentation of hierarchical Bayesian inference available.

Edition details

• Publisher: Cambridge University Press
• Publication date: 1986
• Language: English
• ISBN 10: 0521273048
• ISBN 13: 9780521273046
• Binding: Paperback
• Number of pages: 624