PowerPoint, Communication, and the Knowledge Society (Learning in Doing: Social, Cognitive and Computational Perspectives) - Hardcover

Knoblauch, Hubert

Hardcover

ISBN 10: 0521197325 ISBN 13: 9780521197328

Publisher: Cambridge University Press, 2013

Synopsis

PowerPoint has become an integral part of academic and professional life across the globe. In this book, Hubert Knoblauch offers the first complete analysis of the PowerPoint presentation as a form of communication. Knoblauch charts the diffusion of PowerPoint and explores its significance as a ubiquitous and influential element of contemporary communication culture. His analysis considers the social and intellectual implications of the genre, focusing on the dynamic relationships between the aural, visual and physical dimensions of PowerPoint presentations, as well as the diverse institutional contexts in which these presentations take place. Ultimately, Knoblauch argues that the parameters of the PowerPoint genre frames the ways in which information is presented, validated and absorbed, with ambiguous consequences for the acquisition and transmission of knowledge. This original and timely book is relevant to scholars of communications, sociology and education.

About this title

About the Author

Hubert Knoblauch is a professor of sociology at the Technical University of Berlin.

Edition details

• Publisher: Cambridge University Press
• Publication date: 2013
• Language: English
• ISBN 10: 0521197325
• ISBN 13: 9780521197328
• Binding: Hardcover
• Number of pages: 265