Strategic Management of Innovation and Design - Softcover

Le Masson, Pascal

Softcover

ISBN 10: 0521182433 ISBN 13: 9780521182430

Publisher: Cambridge University Press, 2010

Synopsis

There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. Experts studying contemporary capitalism also agree that the battle against unemployment and relocations can only be won through innovation. But what kind of innovation is required and what is the best way to manage, steer and organize it? Grounded on experiences of innovative firms and based on the most recent design theories, this book argues that instead of relying on traditional R&D and project management techniques, the strategic management of innovation must be based on innovative design activities. It analyses and explains new management principles and techniques that deal with these activities, including innovation fields, lineages, C-K (Concept-Knowledge) diagrams and design spaces. The book is ideal for advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.

About this title

Product Description:

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Review:

'This timely study proposes an important new perspective on strategic management grounded in both empirical work and in the theory of design. It integrates research on knowledge and creative thinking to develop a radically different approach to the current challenges facing both managers and management researchers.' Ken Starkey, Nottingham University Business School

'This book, which has been well translated from the original French would make an excellent text for a graduate level course in innovation management or for practitioners seeking new ideas and inspiration and is recommended reading for all with an interest in design research and practice.' Dorian Marjanovic, The Design Society Newsletter

About this edition

• Publisher: Cambridge University Press
• Publication date: 2010
• ISBN 10: 0521182433
• ISBN 13: 9780521182430
• Binding: Paperback
• Number of pages: 488