Successful Science Communication: Telling It Like It Is

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9780521176781: Successful Science Communication: Telling It Like It Is
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In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to successfully explain and publicise their activities or to understand and respond to people's hopes and concerns about their work. Bringing together experienced and successful science communicators from across the academic, commercial and media worlds, this practical guide fills this gap to provide a one-stop resource covering science communication in its many different forms. The chapters provide vital background knowledge and inspiring ideas for how to deal with different situations and interest groups. Entertaining personal accounts of projects ranging from podcasts, to science festivals, to student-run societies give working examples of how scientists can engage with their audiences and demonstrate the key ingredients in successful science communication.

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'... a book that should be recommended reading for all those who are involved in any way with science. There is no better current comprehensive and succinct source that gives such an excellent background to the issues around science communication and explains how to engage with the public, with much valuable practical advice.' Sir Walter Bodmer, FRS

'Bennett and Jennings have assembled a diverse collection of straight-talking essays from a broad spectrum of communicators of science such as academic authors but also from the industry and media. Written in a practical, readable style and all well researched and well thought out, we are presented with history of scientific communication but also a handbook for those who could use a primer or those who are new to the communications game.' Edward Fenner, International Journal of Deliberative Mechanisms in Science

Book Description:

Bringing together more than 30 experienced and successful science communicators from across the academic, commercial and media worlds 'telling it like it is', this practical, one-stop resource is essential reading for practising scientists and other professionals who want to share their knowledge.

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Publisher: Cambridge University Press, 2011
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EDITED BY DAVID J. BENNETT , RICHARD C. JENNINGS , FOREWORD BY WALTER BODMER
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