Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership - Softcover

Rainey, David L.

 
9780521148436: Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership

Synopsis

Provides a working knowledge of sustainable business development and its key methods and techniques.

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Review

"With globalization of the world's economy, the intensifying of competition, and recent leaps in technological development, insular and static strategic thinking have become inadequate for understanding the business environment. This important new textbook tires to provide some solutions for sustainable business development."
-Abstracts of Public Administration, Development, and Environment

Book Description

In a turbulent business environment, leaders must think more broadly about what a corporation is and how it can create a richer future. This 2006 book provides a comprehensive sense of what sustainable business development is and how companies can use it to make a significant difference.

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Other Popular Editions of the Same Title

9780521862783: Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership

Featured Edition

ISBN 10:  0521862787 ISBN 13:  9780521862783
Publisher: Cambridge University Press, 2006
Hardcover