The New Typography – The First English Translation of the Revolutionary 1928 Document: A Handbook for Modern Designers: 8 (Weimar & Now: German Cultural Criticism) - Hardcover

Tschichold, Jan

Hardcover

ISBN 10: 0520071468 ISBN 13: 9780520071469

Publisher: University of California Press, 1995

Synopsis

Since its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography" has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's "Toward a New Architecture" has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, "The New Typography" remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century.

About this title

About the Author

Jan Tschichold (1902-1974) worked as a typographer and teacher in Germany, Switzerland, and England. He became internationally known in 1925 with the publication of Elementary Typography, the first statement of constructivist graphic design principles. From 1946 to 1949 he lived in London and oversaw the typographic reform of Penguin Books. Ruari McLean, a Scottish typographer and scholar, is the author of Jan Tschichold: Typographer (1975). Robin Kinross is a London typographer and scholar and the author of Modern Typography: An Introduction (1993), Modern Typography: An Essay in Critical History and coauthor of Designing Books: Practice and Theory.

From the Back Cover

"Probably the most important work on typography and graphic design in the twentieth century."—Carl Zahn, The Museum of Fine Arts, Boston

From the Inside Flap

"Probably the most important work on typography and graphic design in the twentieth century."Carl Zahn, The Museum of Fine Arts, Boston

Edition details

• Publisher: University of California Press
• Publication date: 1995
• Language: English
• ISBN 10: 0520071468
• ISBN 13: 9780520071469
• Binding: Hardcover
• Number of pages: 280